As a marketing specialist at Educap | AIT TESOL, I lead the end-to-end content and communication strategy for the organization’s flagship TESOL programs across Hanoi and Ho Chi Minh City. My role focuses on shaping a clear brand narrative, building multi-channel content pipelines, and driving engagement through storytelling grounded in five core pillars: Method, Outcome, Program, Credential, and Community.

I develop monthly and weekly TESOL content plans, manage USP messaging for both In-class and Online courses, and produce high-impact campaigns such as TESOL in Action, Educator’s Edge, Weekend TESOL, and Experience Day. My work spans conceptualizing ideas, writing strategic copy, optimizing tone for Gen Z and career changers, and ensuring all assets align with brand values of kindness, innovation, and empowerment.

I collaborate closely with the Marketing Lead and design team to deliver at scheduled posts weekly, while continuously reviewing performance and refining our approach. My contributions have helped strengthen Educap’s brand identity, increase program awareness, and create relatable, emotionally-driven stories that inspire learners to pursue teaching as a meaningful career path.

From November 2024 - February 2025

During my time at NINA Group, a production studio in Ho Chi Minh City specializing in set design, livestream environments, and photography for brands and public figures, I worked as a Content Marketing Intern. My main responsibility was supporting the development of brand imagery and messaging for clients who used NINA’s services. I managed content for the Nina Studio Facebook page, helping translate each brand’s identity into engaging posts that showcased their shoots, sets, and behind-the-scenes moments in a compelling way.

Beyond content work, I also had the opportunity to participate directly in production activities, from assisting during photo shoots to observing how professional sets operate. I was fortunate to work with and photograph several well-known Vietnamese artists, which helped me learn how to communicate and behave professionally in a showbiz environment. The experience allowed me to build a better understanding of studio workflow, creative direction, and how different teams collaborate to bring visual concepts to life. 

Overall, my internship at NINA Group gave me both practical marketing skills and firsthand experience in the creative production industry.

I am a freelance translator for the Vietsuccess podcast, responsible for translating English script to Vietnamese and vice versa.

This experience helped me understand what it is like to work in an environment with famous people and also how to make the best use of AI to maximize the translation process. I can also bring my working under pressure skills to your company.

I used to be a teaching assistant at EDUCAP for 1 year in English classes for children aged 6 to 9, helping them better understand simple grammar and vocabulary.

To be honest, this was one of the hardest experiences I have ever had.  Monitoring and helping small kids in this age group was challenging, especially when I was just 13 years old since they were so naughty and I was inexperienced. However, when I got along with it, it actually was a fun and memorable journey with them. I helped them with pronunciation and simple grammatical errors, and I answered their adorable question about the world around them. They also looked at me as a friendly big brother. 

This is my first job, and it has allowed me to grasp the mindset of English learners, and more broadly, understand customers. I've learned that emotions play a significant role in their decisions, and I'm eager to bring this valuable knowledge to the table if allowed to be a part of your business!